Richard Lide is a business coach and entrepreneur who grew up in a small town in North Carolina. He attended North Carolina Agricultural and Technical State University in Greensboro, where he majored in business, and graduated in 1995.
“I have started three multimillion dollar companies from scratch,” he says. “I have helped over twenty people start their own businesses and have success.”
He shares many of the personality traits common to virtually all successful entrepreneurs. He is, first and foremost, full of determination. He is unafraid to try new ideas and take risks, and understands failure is part of the process. After one of his businesses went under, all of his friends walked away from him and he was forced to rebuild. He keeps in mind the words of Richard Branson, who said that it is how you deal with failure that tests you, and that failure is one of the secrets to success. Once you understand that, you learn to use those setbacks as learning experiences that teach you more than you would ever learn in a classroom.
Richard Lide is also extremely adaptable and has an excellent sense of money management. He knows better than most that starting a business is a lot of work, calling for long hours and a lot of personal sacrifice. But with the challenge comes the potential for great reward, and that is enough to make it all worthwhile.
For all of his business success, Richard Lide says the most important things in his life are his family; his greatest pleasures are his children and his beloved wife.